Increase Business Resiliency: Health Literacy Education and Training
Increase Business Resiliency: Health Literacy Education and Training
BUILD RESILIENCY
Lead Orgs:
The Hampton Roads Alliance
Goal:
Improve health literacy for the Hampton Roads Community and the 1,000 companies and nonprofits who have signed up to be Action Framework 757 Champions in order to promote a healthy workforce.
Actions:
Create a strategic partnership with Healthier757 to improve the health of our citizens by providing access to RewardsForHealthyLiving.com – the interactive digital health platform that uses gamification and incentives to engage and drive behavior change.
75% of business leaders are concerned about their employees’ health and safety.
63% of business leaders are concerned about how they can better support their employees.
Top Two Box Score – Combined 5 and 4 ratings on 1-5 rating scale
Source: Recovery & Resilience Business Leaders Wave 3 Survey
- Expand Healthier757 outreach strategies to improve health literacy within the general population.
- Develop a marketing outreach program targeting the 1,000 companies and nonprofits who have signed up to be Action Framework 757 Champions to improve the health literacy of their workforce. Customized solutions tailored to their specific needs are available.
Accountability:
- Track and report the number of companies, nonprofits and their employees that participate.
- Acquire 250K new platform users from the community at-large