Create and Run the "757 Did You Know" Pride-building Campaign
Create and Run the "757 Did You Know" Pride-building Campaign
BUILD REGIONAL UNITY
Lead Org:
757Proud
Goal
- Build awareness of and familiarity with the region’s geographic reach (17 jurisdictions), core assets, and accomplishments.
- Grow pride in the 757 and increase apostles.
- Increase knowledge of and active participation in regional collaboration across all sectors.
Actions:
Create and run the “757 Did You Know” regional campaign.
- Create a regional pride-building marketing resource center.
Key Messages of the “757 Did You Know” Pride-building Campaign
- Advance the vision: 757 = ONE. Economic Empowerment & Growth for All.
- Define the region’s geographic reach (17 jurisdictions).
- Showcase the region’s core assets.
- Reinforce the region’s innovation and creativity.
- Reinforce the military’s positive impact.
- Advance the region’s welcoming spirit, diversity, and inclusive values – a “Big Tent” / “Safe Harbor” positioning.
- Showcase active collaboration across all sectors.
- Showcase 10 facts everyone should know about the region (many included in 1-7 above).
- Ask people to join the cause: 757 = ONE. Economic Empowerment & Growth for All.
- Sign the campaign – the 757 Business Coalition.
- Build on the 757 Envision 2020 Marketing Plan. Tie into local celebrities.
- Fund the campaign through Alliance/Something In the Water festival (SITW) partnership.
- Leverage SITW and other events as opportunities to share what the region has to offer.
- Create regional collaboration awards as part of the Action Framework’s annual event.
Accountability:
Conduct year-end 2021 and 2022 business leader surveys to measure and report key performance indicators — see next page for specific benchmarks and goals.