Accountability:
Key Performance Indicators (continued):
BUILD REGIONAL UNITY
| Key Measure | Study Source | Question | Benchmark Score | Goal |
|---|---|---|---|---|
| Net Promoter Score | Envision 2020 Business Leader Survey – Fall 2019 | Rate on a 0 to 10 scale how likely you are to recommend Hampton Roads to colleagues looking to locate or expand their business here. | NET PROMOTER SCORE™ of 1 32% gave “9” or “10” rating 31% gave “0” to “6” rating | Increase NPS to 10 by year-end 2022 |
| Improving as a Business Location | Envision 2020 Business Leader Survey – Fall 2019 | Compared to five years ago, are your perceptions of the Hampton Roads region as a business location getting better or worse? (Note: “Don’t know” responses were removed before analysis.) | 57% of business leader respondents feel the Hampton Roads region is getting better as a business location. | Increase to 75% by year-end 2022 |
| Familiarity with Economic Development Efforts | Envision 2020 Business Leader Survey – Fall 2019 | Overall, how familiar are you with Hampton Roads’ regional economic development efforts? (Note: “Don’t know” responses were removed before analysis.) | 57% of business leaders feel familiar with Hampton Roads’ regional economic development efforts. | Increase to 70% by year-end 2022 |
| Rating of Economic Development Efforts | Envision 2020 Business Leader Survey – Fall 2019 | Overall, how would you rate Hampton Roads’ regional economic development efforts? (Note: “Don’t know” responses were removed before analysis.) | 27% of business leaders rate Hampton Roads’ regional economic development efforts a “5” or “4” on a 5-point scale. | Increase to 60% by year-end 2022 |