Accountability: Key Performance Indicators (continued)

Accountability:

Key Performance Indicators (continued):

Key MeasureStudy Source                       QuestionBenchmark ScoreGoal
Net Promoter ScoreEnvision 2020 Business Leader Survey – Fall 2019Rate on a 0 to 10 scale how likely you are to recommend Hampton Roads to colleagues looking to locate or expand their business here.NET PROMOTER SCORE™ of 1

32%  gave “9” or “10” rating

31% gave “0” to “6” rating
Increase NPS to 10 by year-end 2022
Improving as a Business LocationEnvision 2020 Business Leader Survey – Fall 2019Compared to five years ago, are your perceptions of the Hampton Roads region as a business location getting better or worse? (Note: “Don’t know” responses were removed before analysis.)57% of business leader respondents feel the Hampton Roads region is getting better as a business location.Increase to 75% by year-end 2022
Familiarity with Economic Development EffortsEnvision 2020 Business Leader Survey – Fall 2019Overall, how familiar are you with Hampton Roads’ regional economic development efforts? (Note: “Don’t know” responses were removed before analysis.)57% of business leaders feel familiar with Hampton Roads’ regional economic development efforts.Increase to 70% by year-end 2022
Rating of Economic Development EffortsEnvision 2020 Business Leader Survey – Fall 2019Overall, how would you rate Hampton Roads’ regional economic development efforts? (Note: “Don’t know” responses were removed before analysis.)27% of business leaders rate Hampton Roads’ regional economic development efforts a “5” or “4” on a 5-point scale.Increase to 60% by year-end 2022