Accountability:
“757 Did You Know” Pride-building Campaign Key Performance Indicators:
BUILD REGIONAL UNITY
| Key Measure | Study Source | Question | Benchmark Score | Goal |
|---|---|---|---|---|
| Collaboration | COVID-19 Business Leader Survey – Summer 2020 | How well do you think our region is collaborating today? | 15% of business leaders believe our region is collaborating well today. | Increase to 50% by year-end 2022 |
| Identify with HR | Envision 2020 Business Leader Survey – Fall 2019 | You hear people talk about “the Hampton Roads region.” Using a scale of 1 to 5, where 1 means you don’t identify with the Hampton Roads region at all and 5 means you identify strongly with the region, where on that scale are you? | 51% of business leaders gave a “4” or “5” rating on identifying with the Hampton Roads region. | Increase to 70% by year-end 2022 |
| Knowledge of HR | Envision 2020 Business Leader Survey – Fall 2019 | Which of the following areas in Virginia do you consider as being a part of the “Hampton Roads region”? Select all that apply. | The “7 Cities” were most mentioned as being a part of the Hampton Roads region – 98% to 89% selected. Half or less (50% to 21%) of business leaders included the 10 other jurisdictions. Only 50% said Williamsburg was part of HR region. | Increase 10 other jurisdictions’ scores by end of 2022 |
| Knowledge of HR | Envision 2020 Business Leader Survey – Fall 2019 | Which of the following facts about the Hampton Roads region are you aware of? Select all that apply. (When answering, please focus on the overall idea of the statements and not the specific numbers or figures.) | Business leaders’ knowledge of 12 basic facts ranged from a high of 96% to a low of 38% on any one fact. | Create a list of Regional Unity facts. Obtain 95% scores on facts at year-end 2022 |
| Business Location Rating | Envision 2020 Business Leader Survey – Fall 2019 | Overall, how would you rate the Hampton Roads region as a business location? (Note: “Don’t know” responses were removed before analysis.) | 56% of business leaders rate the Hampton Roads region a “5” or “4” on a 5-point scale as a business location. | Increase to 70% by year-end 2022 |